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12/09/2013

Give it five minutes by Jason Fried of 37signals

Give it five minutes by Jason Fried of 37signals

His response changed my life. It was a simple thing. He said “Man, give it five minutes.” I asked him what he meant by that? He said, it’s fine to disagree, it’s fine to push back, it’s great to have strong opinions and beliefs, but give my ideas some time to set in before you’re sure you want to argue against them. “Five minutes” represented “think”, not react. He was totally right. I came into the discussion looking to prove something, not learn something. This was a big moment for me. Richard has spent his career thinking about these problems. He’s given it 30 years. And I gave it just a few minutes. Now, certainly he can be wrong and I could be right, but it’s better to think deeply about something first before being so certain you’re right. There’s also a difference between asking questions and pushing back. Pushing back means you already think you know. Asking questions means you want to know. Ask more questions. Learning to think first rather than react quick is a life long pursuit. It’s tough. I still get hot sometimes when I shouldn’t. But I’m really enjoying all the benefits of getting better. If you aren’t sure why this is important, think about this quote from Jonathan Ive regarding Steve Jobs’ reverence for ideas: And just as Steve loved ideas, and loved making stuff, he treated the process of creativity with a rare and a wonderful reverence. You see, I think he better than anyone understood that while ideas ultimately can be so powerful, they begin as fragile, barely formed thoughts, so easily missed, so easily compromised, so easily just squished. That’s deep. Ideas are fragile. They often start powerless. They’re barely there, so easy to ignore or skip or miss. There are two things in this world that take no skill: 1. Spending other people’s money and 2. Dismissing an idea.

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