A List Apart: Articles: In Defense of Eye Candy

A List Apart: Articles: In Defense of Eye Candy

According to a 2002 study, the “appeal of the overall visual design of a site, including layout, typography, font size, and color schemes,” is the number one factor we use to evaluate a website’s credibility.

This makes sense. Think about how our personal appearance (our personal aesthetic) affects how people perceive us; or how product packaging influences our perception of the product inside.